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Welcome!
We're
New England Electronics Representatives Association, the New England
Chapter of the Electronics Representatives Association, (ERA), the
international trade organization comprised of qualified, professional
manufacturers' representative firms. We work to promote, protect
and enhance the multiple-line rep function and our members' unique
system of synergistic selling. ERA acts as the worldwide conduit
across the electronics industry for manufacturers seeking professional
field sales firms to sell their products. ERA also serves as a resource
for electronics and high-technology industries.
As
the voice of more than 1,600 manufacturers' rep sales firms, ERA
promotes the rep function to manufacturers, customers, government,
the academic community and the electronics industry. Members of
ERA sell $50 billion worth of electronics products annually via
eight product marketing groups: Communications (COM); Components
(CM); Computer (CP); Consumer Electronics (CE); Instrumentation
& Sensors (IN); Materials, Assembly & Production (MAP); RF/Microwave
(RF); Electronic Systems Integration (ESIG).
Collectively,
ERA's educational and communications programs keep members abreast
of technology advances in the electronics marketplace as well as
the latest in marketing and sales techniques, which directly benefit
their principals and customers. |